Efficacy, practicality, elegance and timelessness.
In a consumerist world that screams “buy more” all the time, the key is buying less, but better. I mostly shop pieces that will add something to my capsule wardrobe — a wardrobe composed of timeless, essential, interchangeable items only to have a high number of outfits suitable for any occasion without owning excessive items of clothing. My criteria for evaluating beauty products is very simple: do they do what they say they do? If the answer is yes, then I’ll add them to my favorites list.